For over 10 years I partnered closely with Apple’s global design teams to produce visual assets for retail stores worldwide, product packaging, and marketing environments. My role centered on transforming creative concepts into precise, production-ready mechanicals while ensuring brand consistency across international markets. I localized artwork and copy for various regions, managed packaging deliverables—including product boxes, labels, and quickstart guides—and conducted meticulous quality control to ensure flawless execution.

    Apple Retail team samples

    I designed this graphic to meet the exact size specifications required for an Apple Store in China. I ensured all vertical and horizontal margins were evenly balanced, verified that the top logo met Apple’s creative standards for size and placement, and confirmed that the background color was produced using the correct CMYK values.
    I was responsible for full store layouts, applying the Apple creative team’s approved designs to each panel within precise size requirements. I built every digital file to scale, with careful attention to spacing and how the artwork would appear in the physical retail environment. This example is from an Apple store in Australia.
    Here’s an example from an Apple store refresh, where I used visual centering and precise cropping to adapt the artwork to the panel specifications for a location in India.
    Another example from the same Apple Store in India, where achieving visual centering and overall balance was essential to delivering the intended creative vision.

    Apple Packaging team samples

    Apple Channel team samples

    Digital asset used for Best Buy’s website.
    Digital asset used for Best Buy’s website.